Selling to Key Accounts
Learning Objective
This Workshop will help you to:
- develop a practical and innovative approach to profitable key account business
- understand and add value to your customer’s business
- sell more and forecast more accurately
- sharpen your sales tactics
- build a winning account team.
Target Audience
Sales representatives and key account managers who plan large sales and ongoing relationships with Key Accounts.
Content
- Innovation in the Approach
- Adding Customer Value
- Forecasting
- Tactics and Teams
Key Accounts are different, the fundamentals of preparing practical plans, planning winning sales campaigns, account planning for working partnerships.
Participants will be given a campaign planner for subsequent use.
Length: 2 full days
Format: Interactive workshop, practical exercises
Optimum number of participants/facilitator: 16
