Selling to Key Accounts

Learning Objective

This Workshop will help you to:

  • develop a practical and innovative approach to profitable key account business
  • understand and add value to your customer’s business
  • sell more and forecast more accurately
  • sharpen your sales tactics
  • build a winning account team.

Target Audience

Sales representatives and key account managers who plan large sales and ongoing relationships with Key Accounts.


  • Innovation in the Approach
  • Adding Customer Value
  • Forecasting
  • Tactics and Teams

Key Accounts are different, the fundamentals of preparing practical plans, planning winning sales campaigns, account planning for working partnerships.

Participants will be given a campaign planner for subsequent use.


Length: 2 full days

Format: Interactive workshop, practical exercises

Optimum number of participants/facilitator: 16

Want to find out more about this training?


Our client list includes:


Keep up-to-date with what's happening in the human resources world with all the latest news, opinion, and features.